Beginning of ideas

• Change is a phenomenon to which all organizations must respond for survival & prosperity
• In this response to change, creativity is particularly important
• Creativity requires a continuous flow of ideas for new products/processes/services to have competitive advantage (ideas are also generated in the process of problem solving)

Next steps

• Idea generation must follow evaluation, adoption & implementation
  
• Routinely, ideas can be evaluated fairly easily. However, on many occasions, there is considerable uncertainty in selecting one idea from many. In such cases conceptualisation & evaluation is also difficult.

Rational and Scientfic Evaluation Process involves

• Problem identification
• Exploration & Evaluation
• Idea generation
• Screening of ideas
• Collating & sorting
• Criteria development
• Information gathering
• Test resource availability
• Identify obstacles
• Risk-Assessment
• Short-listing / finalising

Systematic Adoption & Implementation 
Generating, evaluating and finalising ideas are only part of the whole process; adoption of ideas to suit the requirements is difficult & very essential. The process involves many steps.

• Develop initial Map / Strategy
  - What should happen
  - What can go wrong
  - Nature of problem & possible causes
  - Critical impact
  - Ways of prevention
  - Contingency plan
  
• Map presentation & discussion
  
• Map reconfiguration & consolidation
  
• Design an Operational Plan with
  - Structure
  - Systems
  - Staff, etc;
  
• Result Analysis & Control